Wild Pacific Salmon is a family owned business that offers superb Alaskan sea food directly from the fishermen to the customer doorstep.
The main challenge of this website was to create a fluent shopping experience that will allow the visitor to learn about the products and their benefits and easily find the right products and to complete his purchase.
User oriented navigation - Let the customer find the right products based on his needs (number of servings, health issues, different types of fish and fishing regions)
Provide extensive information about the products without distracting the user from his shopping route.
Project a look and feel of a familly owned gourmet business.
Simplified the shipping policy and reduced shopping barriers caused by shipping issues.